{"id":26446,"date":"2022-08-09T17:08:58","date_gmt":"2022-08-09T22:08:58","guid":{"rendered":"https:\/\/niixer.com\/?p=26446"},"modified":"2022-08-26T21:38:55","modified_gmt":"2022-08-27T02:38:55","slug":"google-insight","status":"publish","type":"post","link":"https:\/\/niixer.com\/index.php\/2022\/08\/09\/google-insight\/","title":{"rendered":"Insight (La clave del marketing)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>El mundo de la tecnolog\u00eda cuenta con diversos campos para ayuda en diferentes aspectos, en su gran mayor\u00eda para los que tienen emprendimiento y buscan aumentar sus ingresos de forma gratuita o a bajo costo, Por ejemplo herramientas como Google Insight pagespeed, <a href=\"https:\/\/niixer.com\/?s=google+analytics\">Google analytics<\/a> es una de las herramientas la cual permite realizar seguimiento del<a href=\"https:\/\/www.neolo.com\/blog\/que-es-un-sitio-web.php\"> <\/a>sitio web y se integra con m\u00e1s servicios de Google permitiendo monitorear el perfil de quienes acceden a tu sitio web<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es es Google Insights?<\/strong><\/h3>\n\n\n\n<p>Para entrar en la explicaci\u00f3n y conocer m\u00e1s sobre  la herramienta de Google insight, debemos conocer el significado de insight: \u201centendimiento, percepci\u00f3n, visi\u00f3n o conocimiento, llev\u00e1ndolo a t\u00e9rminos de<a href=\"https:\/\/niixer.com\/index.php\/2020\/10\/15\/la-realidad-aumentada-en-el-marketing-un-nuevo-horizonte\/\"> marketing<\/a>, a la hora de elegir una buena estrategia de marca es muy importante. Su funci\u00f3n es descubrir los deseos del publico consumidor, as\u00ed mismo tener un mejor enfoque con el contenido de la marca o de la p\u00e1gina web, haciendo m\u00e1s simple la creaci\u00f3n de contenido y de buenas estrategias al tener m\u00e1s cercan\u00eda a los gustos del cliente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"145\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-27.png\" alt=\"\" class=\"wp-image-28055\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-27.png 327w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-27-300x133.png 300w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><\/figure>\n\n\n\n<p>\u00a0Ahora si entraremos a lo que significa Google insigts, esta es una de muchas <a href=\"https:\/\/blog.atperson.com\/herramientas-de-google-cuales-son-y-para-que-sirven\">herramientas online de Google<\/a>, desarrollada para proporcionarle al usuario una informaci\u00f3n m\u00e1s concreta y exacta sobre el comportamiento de las palabras clave en las b\u00fasquedas en internet, nos ayuda a comparar las frases, palabras m\u00e1s consultadas, m\u00e1s frecuentadas o populares en una categor\u00eda o de alg\u00fan tema en espec\u00edfico, incluso podemos seccionarlo en regi\u00f3n, cualquier pa\u00eds del mundo y elegir un periodo indicado de tiempo, y as\u00ed tener m\u00e1s control del p\u00fablico que queramos atraer a nuestra p\u00e1gina web, \u00a0este intenta encontrar los datos m\u00e1s concretos posibles en la internet, Es muy \u00fatil para aquellos que trabajan con campa\u00f1as<a href=\"https:\/\/www.rdstation.com\/es\/blog\/adwords-google-ads\/\"> Adwords<\/a> y buscan mejorar el comportamiento de las palabras clave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo leer los datos en esta herramienta?<\/strong><\/h3>\n\n\n\n<p>La herramienta google insigth es muy sencilla y de f\u00e1cil entendimiento, ya que presenta toda la informaci\u00f3n, las estad\u00edsticas de calidad y de cantidad por medio de gr\u00e1ficos lineales, mide las estad\u00edsticas desde el n\u00famero 0 hasta el 100, reflejando as\u00ed el total de b\u00fasquedas de alguna frase, palabra o tema en espec\u00edfico, este resultado se muestra tambi\u00e9n con las b\u00fasquedas realizadas a lo largo del tiempo y a trav\u00e9s de un mapa geogr\u00e1fico saber en qu\u00e9 pa\u00edses existe m\u00e1s interacci\u00f3n o m\u00e1s b\u00fasquedas sobre el tema.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"296\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-28.png\" alt=\"\" class=\"wp-image-28058\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-28.png 465w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/08\/image-28-300x191.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/figure>\n\n\n\n<p>Si en alg\u00fan momento dentro de una estrategia comercial le interesa seleccionar mejor su p\u00fablico objetivo, saber qu\u00e9 es lo que los usuarios est\u00e1n buscando, con qu\u00e9 frecuencia, cu\u00e1les son sus intereses, el mejor tiempo etc.. Esta herramienta es la ideal para tener mas claro el panorama comercial y ofrecer mejor contenido a los usuarios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tutorial: Google Insights para encontrar tendencias de b\u00fasquedas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nVTPnqx7LJE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Autor:<a href=\"https:\/\/niixer.com\/?s=google+insight\"> Laura Gabriela Herrera<\/a>.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Editor: Ign Carlos Pinz\u00f3n y Fernanda Zu\u00f1iga.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3digo: UCPC-1 semestre.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Universidad: <a href=\"http:\/\/ucentral.edu.co\/\">Universidad Central <\/a>.<\/h3>\n\n\n\n<p><strong>FUENTES:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Informaci\u00f3n:<\/strong>Content, R. R. (2021, 12 febrero). Google insight: la estrategia aliada para prever resultados. Rock Content - ES. Recuperado 26 de agosto de 2022, de <a href=\"https:\/\/rockcontent.com\/es\/blog\/google-insight\/\">https:\/\/rockcontent.com\/es\/blog\/google-insight\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Brito-Rhor, V. T. L. E. D. M. D., PhD. (2016, 24 noviembre). \u00bfQu\u00e9 es Google Insights? Revista de Investigaci\u00f3n sobre Comportamiento Humano Aplicado. Recuperado 26 de agosto de 2022, de <a href=\"https:\/\/mktadstrategies.wordpress.com\/2016\/11\/24\/que-es-google-insights\/.\">https:\/\/mktadstrategies.wordpress.com\/2016\/11\/24\/que-es-google-insights\/.<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Videos:<\/strong> MontenegroAgencia. (2012, 17 enero). Tutorial: Google Insights para encontrar tendencias de b\u00fasquedas [V\u00eddeo]. YouTube. <a href=\"https:\/\/www.youtube.com\/watch?v=nVTPnqx7LJE\">https:\/\/www.youtube.com\/watch?v=nVTPnqx7LJE<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Imagenes: <\/strong>Ozono comunication. (2021, 5 agosto). [Google Insigth]. Hoy os presentamos Search Console Insights. Pero\u2026. \u00bfQu\u00e9 es esto?<a href=\"https:\/\/ozonocomunicacion.com\/blog\/hoy-os-presentamos-search-console-insights-pero-que-es-esto\/\">https:\/\/ozonocomunicacion.com\/blog\/hoy-os-presentamos-search-console-insights-pero-que-es-esto\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Lam, B. (2013, 21 enero). Entonces, \u00bfqu\u00e9 eran \u00abGoogle Trends\u00bb y \u00abGoogle Insights for Search\u00bb? [Grafico de estadisticas de Google Insights]. Spotlight Conductor. <a href=\"https:\/\/www.conductor.com\/blog\/2013\/01\/what-was-google-insights-for-search\/\">https:\/\/www.conductor.com\/blog\/2013\/01\/what-was-google-insights-for-search\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">MentalidadWeb. (2010, 4 noviembre). [Dise\u00f1o de imagen de Google Insight]. \u00bfC\u00f3mo utilizar la herramienta Google Insights? <a href=\"https:\/\/www.mentalidadweb.com\/2010\/11\/04\/herramienta-google-insights\/\">https:\/\/www.mentalidadweb.com\/2010\/11\/04\/herramienta-google-insights\/<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>El mundo de la tecnolog\u00eda cuenta con diversos campos para ayuda en diferentes aspectos, en su gran mayor\u00eda para los que tienen emprendimiento y buscan aumentar sus ingresos de forma gratuita o a bajo costo, Por ejemplo herramientas como Google Insight pagespeed, Google analytics es una de las herramientas laSeguir Leyendo<\/p>\n","protected":false},"author":371,"featured_media":28028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1904],"tags":[2069,1890,107,2070,1222],"class_list":["post-26446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-busquedas","tag-estadisticas","tag-google","tag-pagespeed","tag-pagina-web-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insight (La clave del marketing) &#8211;<\/title>\n<meta name=\"description\" content=\"Google Insight es una herramienta que proporciona informaci\u00f3n de los usuarios, mostrando las estad\u00edsticas de b\u00fasquedas frecuentes\" \/>\n<meta name=\"robots\" content=\"index, follow, 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