{"id":21021,"date":"2022-02-23T00:32:32","date_gmt":"2022-02-23T05:32:32","guid":{"rendered":"https:\/\/niixer.com\/?p=21021"},"modified":"2022-02-25T12:42:54","modified_gmt":"2022-02-25T17:42:54","slug":"que-es-facebook-ads","status":"publish","type":"post","link":"https:\/\/niixer.com\/index.php\/2022\/02\/23\/que-es-facebook-ads\/","title":{"rendered":"\u00bfQu\u00e9 es Facebook Ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En redes sociales como <a href=\"https:\/\/niixer.com\/?s=facebook\">Facebook<\/a> o en este caso <strong>Facebook Ads<\/strong>, el contenido publicado por el p\u00fablico objetivo es importante y tiende a ser creativo, diferente y original, invitando a la comunidad a participar. Si este contenido es oportuno, est\u00e1 bien orientado a la audiencia a la que se quiere llegar y se publica en el d\u00eda y la hora adecuados, se lograr\u00e1 el objetivo de cualquier empresa u organizaci\u00f3n: hacer ventas. audiencia.<\/span>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21664 aligncenter\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/60257be16b37a9f86b8d78a2_facebook-ads-p-1600-300x180.jpeg\" alt=\"Facebook Ads\" width=\"385\" height=\"232\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Facebook Ads<\/strong> es una plataforma de publicidad patrocinada que se ha convertido en una herramienta de <a href=\"https:\/\/niixer.com\/?s=marketing\">marketing<\/a> online de gran valor para las empresas, ya que les permite realizar campa\u00f1as con un presupuesto limitado. Adem\u00e1s, la plataforma publicitaria de Facebook integra Instagram, lo que les permite llegar a otro tipo de p\u00fablico objetivo que no est\u00e1 en su red. Tambi\u00e9n hay una estad\u00edstica impactante que dice que el 96% de los vendedores de medios sociales creen que<strong> Facebook Ads<\/strong> es la plataforma publicitaria m\u00e1s efectiva del medio y <a href=\"https:\/\/www.humanlevel.com\/diccionario-marketing-online\/facebook-ads\">ventaja principal<\/a>.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Con <strong>Facebook Ads<\/strong>, puedes crear anuncios de texto, imagen y v\u00eddeo que aparecen en la p\u00e1gina principal de noticias del usuario. Puedes promocionar tu p\u00e1gina de Facebook, tu p\u00e1gina de eventos de Facebook, tu <a href=\"https:\/\/niixer.com\/?s=web\">sitio web<\/a> o tu <a href=\"https:\/\/niixer.com\/?s=movil\">aplicaci\u00f3n m\u00f3vil<\/a>.<\/span><\/p>\n<p>El \u00e9xito de compra de Instagram es tambi\u00e9n una gran oportunidad para publicar anuncios para empresas en esta red visual, directamente desde la plataforma <a href=\"https:\/\/josefacchin.com\/guia-de-facebook-ads\/\">Facebook Ads Manager<\/a>.<\/p>\n<p>La integraci\u00f3n de Instagram con los anuncios nos da mayores oportunidades de llegar a m\u00e1s p\u00fablico y aumentar la rentabilidad de cualquier campa\u00f1a publicitaria.<\/p>\n<p>Otra de las tendencias que se est\u00e1 imponiendo en esta red social es el v\u00eddeo, y obviamente es un gran formato para tus <strong>Facebook Ads<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21706 aligncenter\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-300x200.jpg\" alt=\"Facebook-Ads\" width=\"549\" height=\"366\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-300x200.jpg 300w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-768x512.jpg 768w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-1536x1024.jpg 1536w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/austin-distel-tLZhFRLj6nY-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3><b>Opciones de Facebook Ads.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para planificar, ejecutar y gestionar cualquier campa\u00f1a publicitaria, <strong>Facebook Ads<\/strong> te da tres opciones:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Power Edito<\/b><span style=\"font-weight: 400;\">r; una herramienta dise\u00f1ada para grandes anunciantes y perfiles que gestionan varios sitios, que les permite crear, gestionar y controlar un gran n\u00famero de campa\u00f1as con publicidad relacionada.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business Manager<\/b><span style=\"font-weight: 400;\">; permite asignar el acceso a la gesti\u00f3n de la publicidad a profesionales que no se dedican a la web salvo a la programaci\u00f3n, gesti\u00f3n y control de las campa\u00f1as en sitios espec\u00edficos.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Administrador de Anuncios<\/b><span style=\"font-weight: 400;\">; la forma m\u00e1s f\u00e1cil de gestionar sus campa\u00f1as publicitarias, ya que se hace de forma individual para cada publicaci\u00f3n, evento o sitio.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para anunciarse en Facebook es necesario crear una p\u00e1gina para su empresa o entidad ben\u00e9fica. S\u00f3lo a trav\u00e9s de esta p\u00e1gina de fans podr\u00e1s aprovechar al m\u00e1ximo la publicidad en Facebook. Es importante dejar claro que una cuenta personal o un perfil de Facebook es diferente de una p\u00e1gina de empresa.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21715 aligncenter\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/facebook-ads-que-es-300x150.png\" alt=\"facebook-ads-que-es\" width=\"614\" height=\"307\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/facebook-ads-que-es-300x150.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/facebook-ads-que-es-768x384.png 768w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/facebook-ads-que-es.png 1024w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>\u00a0<\/p>\n<h3><b>Beneficios de Facebook Ads.<\/b><\/h3>\n<p><b>Destinatarios:<\/b><span style=\"font-weight: 400;\"> En Facebook, puedes elegir entre una amplia gama de criterios como la edad, las emociones, el idioma, los intereses, la educaci\u00f3n, la ubicaci\u00f3n geogr\u00e1fica, etc. Puede dirigirse a su p\u00fablico objetivo en funci\u00f3n de sus intereses espec\u00edficos. Puede publicar un contenido diferente o el mismo en ciertas variaciones para determinados segmentos o grupos sociales.<\/span><\/p>\n<p><b>Integraci\u00f3n<\/b><span style=\"font-weight: 400;\">: los anuncios de <\/span><b>Facebook Ads<\/b><span style=\"font-weight: 400;\"> se integran con otros contenidos, como si fueran publicaciones de amigos o p\u00e1ginas que sigues.<\/span><\/p>\n<p><b>Viralizaci\u00f3n: <\/b><span style=\"font-weight: 400;\">\u00a0los anuncios de <\/span><b>Facebook Ads<\/b><span style=\"font-weight: 400;\"> act\u00faan como publicaciones, por lo que se pueden compartir, comentar y dar &#8220;me gusta&#8221;. <\/span><\/p>\n<p><b>Posibilidad de anunciarse en Instagram:<\/b><span style=\"font-weight: 400;\"> El uso de los anuncios de <\/span><b>Facebook Ads <\/b><span style=\"font-weight: 400;\">te da la posibilidad de distribuir anuncios en Instagram si crees que tu p\u00fablico objetivo utiliza esta red social.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Autor: <\/b><a href=\"https:\/\/niixer.com\/?s=Andr\u00e9s+Felipe+Moreno+Hinestroza\"><span style=\"font-weight: 400;\">Andr\u00e9s Felipe Moreno Hinestroza<\/span><\/a><\/p>\n<p><b>Editor: <\/b><span style=\"font-weight: 400;\">Carlos Iv\u00e1n Pinz\u00f3n Romero<\/span><\/p>\n<p><b>C\u00f3digo: <\/b><span style=\"font-weight: 400;\">UCPW-7-1<\/span><\/p>\n<p><b>Universidad: <\/b><a href=\"https:\/\/www.ucentral.edu.co\"><span style=\"font-weight: 400;\">Universidad Central<\/span><\/a><\/p>\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>Referencias:<\/strong><\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Red,S.(Clase4.pdf,s.f.)https:\/\/campusvirtual.iep.edu.es\/recursos\/recursos_premium\/programa-habilidades\/pdf\/social_media_mk\/contenido1\/clase4.pdf\n<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00bfQu\u00e9 es Facebook Ads? Ventajas principales. (2020, October 20). Human Level. https:\/\/www.humanlevel.com\/diccionario-marketing-online\/facebook-ads<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Pinedo, A. (2020, December 1). \u00bfC\u00f3mo funciona Facebook Ads? Lo que todo principiante debe saber.https:\/\/www.crehana.com\/es\/blog\/marketing-digital\/como-funciona-facebook-ads\/<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">L\u00f3pez, B. (2018, November 8). Qu\u00e9 es Facebook Ads, para qu\u00e9 sirve y c\u00f3mo funciona. Ciudadano 2.0. https:\/\/www.ciudadano2cero.com\/que-es-facebook-ads\/<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Francis, W. (2018, September 23). MacBook Air on table. Unsplash. https:\/\/unsplash.com\/photos\/r02wxT3-PYw<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Distel, A. (2019, July 24). person using both laptop and smartphone. Unsplash. https:\/\/unsplash.com\/photos\/tLZhFRLj6nY<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Facchin, J. (2020, December 12). \u00bfQu\u00e9 es Facebook Ads y c\u00f3mo hacer publicidad en Facebook? Gu\u00eda completa. El Blog de Jos\u00e9 Facchin. https:\/\/josefacchin.com\/guia-de-facebook-ads\/<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">11 beneficios de Facebook Ads \u00bfC\u00f3mo lograrlos? (2021). Facebook Ads. https:\/\/www.somostribu.co\/blog\/11-beneficios-de-facebook-ads-como-lograrlos<\/pre>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En redes sociales como Facebook o en este caso Facebook Ads, el contenido publicado por el p\u00fablico objetivo es importante y tiende a ser creativo, diferente y original, invitando a la comunidad a participar. Si este contenido es oportuno, est\u00e1 bien orientado a la audiencia a la que se quiereSeguir Leyendo<\/p>\n","protected":false},"author":320,"featured_media":21022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1904,1491],"tags":[1888,369,1889,275,278],"class_list":["post-21021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-paginas-web","tag-anuncio","tag-facebook","tag-fan-page","tag-marketing","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Facebook Ads?<\/title>\n<meta name=\"description\" content=\"Facebook Ads plataforma de publicidad patrocinada y sus ventajas en el medio de la publicidad o el 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