{"id":20577,"date":"2022-02-19T18:58:35","date_gmt":"2022-02-19T23:58:35","guid":{"rendered":"https:\/\/niixer.com\/?p=20577"},"modified":"2022-03-12T12:47:07","modified_gmt":"2022-03-12T17:47:07","slug":"como-podria-impactar-el-mailing-a-tu-marca","status":"publish","type":"post","link":"https:\/\/niixer.com\/index.php\/2022\/02\/19\/como-podria-impactar-el-mailing-a-tu-marca\/","title":{"rendered":"\u00bfC\u00f3mo podr\u00eda impactar el Mailing en tu marca?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-20651\" width=\"382\" height=\"255\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920-1024x683.jpg 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920-300x200.jpg 300w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920-768x512.jpg 768w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920-1536x1024.jpg 1536w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-marketing-g34724ad5e_1920.jpg 1920w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure><\/div>\n\n\n\n<p>Uno de los temas m\u00e1s importantes e intrigantes en la actualidad es; \u00bfYo como empresa me voy a posicionar dentro de la nueva industria para abarcar mayor p\u00fablico, audiencia, consumidores?; donde actualmente por factores como la pandemia la industria ha ido evolucionando r\u00e1pidamente, trayendo con sigo mayor impacto en el <a href=\"https:\/\/niixer.com\/index.php\/2022\/02\/24\/comercio-electronico-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercio electr\u00f3nico<\/a>, contenido digital, cantidad de sitos web, generando as\u00ed que las diferentes empresas y compa\u00f1\u00edas se  adapten a la \u201c<a href=\"https:\/\/niixer.com\/?s=transformacion+digital\" target=\"_blank\" rel=\"noreferrer noopener\">transformaci\u00f3n digital<\/a>\u201d; Ahora veamos como podr\u00eda impactar el Mailing a tu marca.<br>Actualmente una de las formas de publicidad, darse a conocer, estudiar y estar en contacto con el p\u00fablico, audiencia, consumidor m\u00e1s conocida son las campa\u00f1as de Mailing o email marketing el cual se basa en el env\u00edo masivo de correos electr\u00f3nicos a cierta cantidad de p\u00fablico o contactos objetivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"beneficios-de-usar-mailing\"><strong>Impacto de usar Mailing en tu marca<\/strong><\/h3>\n\n\n\n<p>Para nadie es un secreto que este tipo de campa\u00f1as han disminuido su audiencia en los \u00faltimos a\u00f1os pero as\u00ed mismo es una de las formas que dan mayor \u00e9xito al momento de fidelizar, comprender, motivar al p\u00fablico o consumidor siendo una de las acciones m\u00e1s rentables y efectivas para atraer clientes, p\u00fablico. Tiene otros beneficios importantes como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alcanzar a una audiencia global.<\/li><li>Enviar mensajes personalizados y segmentados.<\/li><li>Los resultados son medibles.<\/li><li>Permite conocer m\u00e1s a fondo al consumidor.<\/li><li>Atraer tr\u00e1fico de calidad.<\/li><\/ul>\n\n\n\n<p>El Mailing impacta de tal forma que supongamos el siguiente escenario: <\/p>\n\n\n\n<p>Enviar un email de bienvenida por suscribirte a una p\u00e1gina web, con este tipo de Mailing se puede generar confianza con los suscriptores para as\u00ed generar mayor expectativa y recordar los motivos por los que eligi\u00f3 la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-aspecto-que-se-deben-tener-en-cuenta-al-realizar-mailing\"><strong>3 aspecto que se deben tener en cuenta al realizar Mailing<\/strong><\/h3>\n\n\n\n<p>Teniendo en cuenta que seg\u00fan el estudio de (Cyberclick, 2021) \u201cEl 80% de los usuarios consulta su email varias veces al d\u00eda y las redes sociales\u201d. <\/p>\n\n\n\n<p>Los siguientes aspectos te ser\u00e1n \u00fatiles a la hora de realizar Mailing:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-gceb4d2e75_1280-1024x573.png\" alt=\"mailing\" class=\"wp-image-20667\" width=\"353\" height=\"198\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-gceb4d2e75_1280-1024x573.png 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-gceb4d2e75_1280-300x168.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-gceb4d2e75_1280-768x430.png 768w, https:\/\/niixer.com\/wp-content\/uploads\/2022\/02\/email-gceb4d2e75_1280.png 1280w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p>Definir claramente tus objetivos. Estos objetivos podr\u00edan ser, por ejemplo: Aumentar el tr\u00e1fico del sitio web, para ello es recomendable hacer uso del m\u00e9todo <strong><a href=\"https:\/\/branch.com.co\/marketing-digital\/como-disenar-objetivos-smart-en-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMART<\/a><\/strong>.<\/p>\n\n\n\n<p>Identificar el perfil del cliente para ello se hace uso de la segmentaci\u00f3n; la cual consiste en categorizar en grupos en base a la informaci\u00f3n que se ha recogido de los suscriptores como el sexo, edad, ubicaci\u00f3n geogr\u00e1fica, intereses, comportamiento. Con el objetivo de ofrecerles un contenido personalizado seg\u00fan sus caracter\u00edsticas.<\/p>\n\n\n\n<p>Adaptar el mensaje seg\u00fan el objetivo definido, se pueden usar diferentes tipos de contenido en estrategia de mailing como lo son: <\/p>\n\n\n\n<p>Promociones, novedades, <a href=\"https:\/\/niixer.com\/index.php\/2021\/10\/06\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a>, bienvenida, consejos, recordatorios, felicitaciones, testimonios; encuestas y muchos mas. Solo debes escoger el que m\u00e1s se adapte al mensaje o idea que quieres transmitir teniendo en cuenta tanto el p\u00fablico al que te diriges como al objetivo definido.<\/p>\n\n\n\n<p>As\u00ed finalmente, estos aspectos te ayudar\u00e1n a crear tu estrategia de <a href=\"https:\/\/niixer.com\/index.php\/2022\/02\/19\/como-podria-impactar-el-mailing-a-tu-marca\/\">Mailing <\/a>permitiendo conocer mejor al p\u00fablico; fidelizar a los <a href=\"https:\/\/neoattack.com\/neowiki\/suscriptor\/\" target=\"_blank\" rel=\"noreferrer noopener\">suscriptores<\/a>, optimizar el contenido, atraer nuevo p\u00fablico y con ello mejorar los resultados.<\/p>\n\n\n\n<p><strong>Autor<\/strong>: <a href=\"https:\/\/niixer.com\/?s=laura+rocha\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Alejandra Rocha Rincones<\/a><\/p>\n\n\n\n<p><strong>Editor<\/strong>: <a href=\"https:\/\/niixer.com\/?s=carlos+pinzon\">Carlos Iv\u00e1n Pinz\u00f3n Romero<\/a><\/p>\n\n\n\n<p><strong>C\u00f3digo<\/strong>: UCPW-92<\/p>\n\n\n\n<p><strong>Universidad: <\/strong><a href=\"https:\/\/www.ucentral.edu.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universidad Central<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fuentes\"><strong>Fuentes<\/strong><\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Cyberclick. (2021, 14 diciembre). <em>\u00bfQu\u00e9 es el email marketing y c\u00f3mo sacarle provecho?<\/em>. cyberclick.  <a href=\"https:\/\/www.cyberclick.es\/marketing\/email-marketing#cifras\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.cyberclick.es\/marketing\/email-marketing#cifras <\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Garc\u00eda, A. (2022, 29 enero). <em>15 ideas de campa\u00f1as de Email Marketing efectivas + Ejemplos<\/em>. aulacm. <a href=\"https:\/\/aulacm.com\/campanas-email-marketing-ejemplos-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/aulacm.com\/campanas-email-marketing-ejemplos-newsletter\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">S. (2021, 8 septiembre). <em>C\u00f3mo crear una estrategia de marketing de contenidos para tu marca<\/em>. Sendinblue. <a href=\"https:\/\/es.sendinblue.com\/blog\/marketing-de-contenidos-en-emailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/es.sendinblue.com\/blog\/marketing-de-contenidos-en-emailing\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">RD Station. (s. f.). Email Marketing: La Gu\u00eda Completa para Campa\u00f1as de Email Exitosas. Rdstation. <a href=\"https:\/\/www.rdstation.com\/es\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.rdstation.com\/es\/email-marketing\/<\/a><\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Ribkhan, M. (2018, 25 marzo). <em>Email<\/em> [Imagen]. pixabay. <a href=\"https:\/\/pixabay.com\/images\/id-3249062\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pixabay.com\/images\/id-3249062\/<\/a> <\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">Khalil, T. (2019, 19 junio). <em>Email correo de propaganda<\/em> [Imagen]. pixabay. <a href=\"https:\/\/cdn.pixabay.com\/photo\/2019\/06\/19\/07\/13\/email-4284157_960_720.png\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/cdn.pixabay.com\/photo\/2019\/06\/19\/07\/13\/email-4284157_960_720.png  <\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los temas m\u00e1s importantes e intrigantes en la actualidad es; \u00bfYo como empresa me voy a posicionar dentro de la nueva industria para abarcar mayor p\u00fablico, audiencia, consumidores?; donde actualmente por factores como la pandemia la industria ha ido evolucionando r\u00e1pidamente, trayendo con sigo mayor impacto en elSeguir Leyendo<\/p>\n","protected":false},"author":345,"featured_media":20654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1693],"tags":[1872,1630,1643,1291,1873],"class_list":["post-20577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mailing","tag-email-marketing","tag-mailing","tag-newsletters","tag-sitio-web","tag-trafico-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailing en tu marca<\/title>\n<meta name=\"description\" content=\"Mailing una de las formas de mayor \u00e9xito para fidelizar al p\u00fablico, conoce como podr\u00eda impactar el mailling a tu marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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