{"id":17319,"date":"2021-11-09T17:40:14","date_gmt":"2021-11-09T22:40:14","guid":{"rendered":"https:\/\/niixer.com\/?p=17319"},"modified":"2021-11-09T18:28:27","modified_gmt":"2021-11-09T23:28:27","slug":"experiencia-de-ar-en-blippar","status":"publish","type":"post","link":"https:\/\/niixer.com\/index.php\/2021\/11\/09\/experiencia-de-ar-en-blippar\/","title":{"rendered":"Experiencia de AR en Blippar"},"content":{"rendered":"\n<p>En los \u00faltimos a\u00f1os, la realidad aumentada AR ha sido una nueva opci\u00f3n para las redes publicitarias, pues muchas empresas est\u00e1n generando una nueva experiencia de AR para sus clientes, dejando a un lado los anuncios publicitarios de revistas o en la televisi\u00f3n, pues hoy en d\u00eda la sociedad puede acceder a esta realidad desde su Smartphone.<\/p>\n\n\n\n<p>Para poder generar experiencias en realidad aumentada, se pueden utilizar diferentes aplicaciones como lo son: Blippar, metaverse, zappar, roar, entre otras. En este documentos presentaremos como crear una experiencia en la aplicaci\u00f3n de Blippar, esta app permite generar estas experiencias de AR, de una manera f\u00e1cil, pues no se requiere de programaci\u00f3n para poder aprovechar los widgets que se tiene.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo utilizar Blippar?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange.png\" alt=\"Experiencias de AR \" class=\"wp-image-17464\" width=\"421\" height=\"316\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange.png 800w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange-300x225.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange-768x576.png 768w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n\n<p>El primer paso es iniciar sesi\u00f3n en la p\u00e1gina, para ello se debe ingresar al siguiente <a href=\"https:\/\/www.blippar.com\/\">enlace<\/a>, all\u00ed debemos dar clic en el bot\u00f3n &#8220;Longin&#8221; y all\u00ed ingresar con el correo electr\u00f3nico y la contrase\u00f1a, en caso de no estar registrado se debe  dar clic en el bot\u00f3n &#8221; Singup&#8221;, y llenar el formulario que tiene el sitio web.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Login-1-1024x554.png\" alt=\"Experiencia de AR\" class=\"wp-image-17518\" width=\"-319\" height=\"-172\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Login-1-1024x554.png 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Login-1-300x162.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Login-1-768x415.png 768w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Login-1.png 1293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Una vez dentro se procede a seleccionar App AR, para poder crear la experiencia. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/APP-AR-1024x364.png\" alt=\"Experiencia de AR\" class=\"wp-image-17523\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/APP-AR-1024x364.png 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/APP-AR-300x107.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/APP-AR-768x273.png 768w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/APP-AR.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Lo primero que debemos hacer es seleccionar &#8220;Start from scratch&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"306\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Scratch.png\" alt=\"Experiencia de AR\" class=\"wp-image-17524\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Scratch.png 663w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Scratch-300x138.png 300w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure><\/div>\n\n\n\n<p>Una vez seleccionada la opci\u00f3n anterior podemos comenzar a cargar las im\u00e1genes que deseamos utilizar en la experiencia, en este caso utilizaremos una de Michael Jordan y Lebron James y le pondremos el nombre de la experiencia la cual es Basketball.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"451\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Fondo.png\" alt=\"Experiencia de AR \" class=\"wp-image-17525\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Fondo.png 651w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Fondo-300x208.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Fondo-392x272.png 392w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Fondo-130x90.png 130w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s de tener estos datos le damos siguiente y podemos comenzar a crear nuestra experiencia, en la siguiente imagen encontraremos las herramientas que esta app tiene para ofrecer, all\u00ed tenemos los Widgets como: Audio, Galer\u00eda, Links, redes sociales, videos, entre otro; as\u00ed mismo est\u00e1n los Elements que tiene diferentes opciones como lo es subir una imagen, agregar texto, figuras geom\u00e9tricas, etc. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Edicion-AR-1024x547.png\" alt=\"Experiencia de AR \" class=\"wp-image-17532\" width=\"-252\" height=\"-134\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Edicion-AR-1024x547.png 1024w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Edicion-AR-300x160.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Edicion-AR-768x410.png 768w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Edicion-AR.png 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por \u00faltimo, al lado derecho tenemos las opciones para configurar cada uno de los elementos usados, como el tama\u00f1o, el color, la funci\u00f3n que tiene cada uno de ellos.<\/p>\n\n\n\n<p>Una vez editados, se procede a seleccionar la opci\u00f3n de preview, all\u00ed la aplicaci\u00f3n nos arrojara un c\u00f3digo, para que podamos probar la experiencia de AR en la app de Blippar en el dispositivo m\u00f3vil que se tenga, esta app se puede descargar en la tienda ya sea Play Store o App store.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Publicar.png\" alt=\"Experiencia de AR \" class=\"wp-image-17547\" width=\"-42\" height=\"-29\" srcset=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Publicar.png 679w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Publicar-300x211.png 300w, https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/Publicar-130x90.png 130w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/figure><\/div>\n\n\n\n<p>El \u00faltimo paso es publicar nuestra experiencia y ahora es momento de probarla en la aplicaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video de la experiencia de AR <\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\"><strong>Autor:<\/strong>&nbsp;<a href=\"https:\/\/niixer.com\/?s=valentina+cardona\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Valentina Cardona Ligarreto<\/span><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Editor:<\/strong>&nbsp;Carlos Iv\u00e1n Pinz\u00f3n Romero<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>C\u00f3digo:<\/strong>&nbsp;UCRV-8<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Universidad:<\/strong>&nbsp;<a href=\"https:\/\/www.ucentral.edu.co\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Universidad Central<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fuentes<\/strong><\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Sosa, A. (2021). Cu\u00e1l es el potencial de la realidad aumentada (RA) en la publicidad [Imagen]. Conexi\u00f3n esan.  <a href=\"https:\/\/www.esan.edu.pe\/conexion\/actualidad\/2021\/08\/24\/cual-es-el-potencial-de-la-realidad-aumentada-ra-en-la-publicidad\/ \">https:\/\/www.esan.edu.pe\/conexion\/actualidad\/2021\/08\/24\/cual-es-el-potencial-de-la-realidad-aumentada-ra-en-la-publicidad\/ <\/a>\nSidhu, R. (S.F). <em>Blippar: bienvenidos a la realidad virtual. <\/em>magazink. <a href=\"https:\/\/magazink.co\/blippar\/\">https:\/\/magazink.co\/blippar\/<\/a>\nNiixer. (S.F). <em>Blippar<\/em> [Imagen]. Niixer. <a href=\"https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange.png\">https:\/\/niixer.com\/wp-content\/uploads\/2021\/11\/blippar_orange.png<\/a> \nCardona, V. (2021). <em>Creaci\u00f3n Blippar <\/em>[Imagen]. Cardona,V. \nMarca. (2020). <em>LeBron James: \"Yo podr\u00eda haber llevado a Michael Jordan a otro nivel\"<\/em> [Imagen]. Marca. <a href=\"https:\/\/www.marca.com\/baloncesto\/nba\/2020\/05\/19\/5ec3e65f22601d71418b457c.html\">https:\/\/www.marca.com\/baloncesto\/nba\/2020\/05\/19\/5ec3e65f22601d71418b457c.html<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, la realidad aumentada AR ha sido una nueva opci\u00f3n para las redes publicitarias, pues muchas empresas est\u00e1n generando una nueva experiencia de AR para sus clientes, dejando a un lado los anuncios publicitarios de revistas o en la televisi\u00f3n, pues hoy en d\u00eda la sociedad puedeSeguir Leyendo<\/p>\n","protected":false},"author":184,"featured_media":17329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[55],"tags":[1723,808,91,65,432,31],"class_list":["post-17319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realidad-aumentada","tag-basketball","tag-blippar","tag-innovacion","tag-realidad-aumentada","tag-smartphone","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiencia de AR<\/title>\n<meta name=\"description\" content=\"Las experiencias de la AR se puede vivir de una manera muy sencilla en Blippar, aqu\u00ed te presento el paso a paso, para crear una experiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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