{"id":1340,"date":"2020-10-15T19:19:10","date_gmt":"2020-10-16T00:19:10","guid":{"rendered":"https:\/\/niixer.com\/?p=1340"},"modified":"2020-10-24T21:43:23","modified_gmt":"2020-10-25T02:43:23","slug":"ar-realidad-aumentada-en-el-marketing","status":"publish","type":"post","link":"https:\/\/niixer.com\/index.php\/2020\/10\/15\/ar-realidad-aumentada-en-el-marketing\/","title":{"rendered":"(AR) Realidad aumentada en el marketing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5GixMjDhFIVAhZ6YEjdMNF8kfXoyQ7EkSKm7Dil_3WjYQ3Im9thzx_IH_1ecP5qdz2oq9mK-n3hhWe9graHnnr8RoLXNEvKd9qiDC3ZKQxXiYVU9gf8Lq24HSla1Yz5SApImP6xu\" alt=\"google carboard\" title=\"RM CON GOOGLE CARBOARD\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/niixer.com\/2020\/09\/15\/realidad-aumentada-en-el-marketing\/\">&nbsp;<\/a><\/p>\n\n\n\n<p>A\u00f1os atr\u00e1s los productos se observaban cuando frecuentamos las tiendas f\u00edsicas, ahora con todas las invenciones tecnol\u00f3gicas, AR, tenemos una gran ventaja, ya no tenemos que salir de casa para tener una idea m\u00e1s detallada de productos como: vestuario, celulares, muebles.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/niixer.com\/2020\/09\/15\/la-realidad-aumentada-en-las-redes-sociales\/\">realidad aumentada<\/a> es una t\u00e9cnica que consiste en la relaci\u00f3n del mundo real con el virtual, con la ayuda de un dispositivo tecnol\u00f3gico, gracias a ello podemos tener una visualizaci\u00f3n m\u00e1s detallada a la hora de observar un elemento, ya que no se vera de manera plana si no que tendr\u00e1 caracter\u00edsticas en 3D.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AR en las empresas<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dgPdGriWcBmqKq-gLrcXtVUpZNpAaA6GuufxHRI5adu-L-wkfSEwUsGhmDgHdLP8msBGqjgiNzgk66EszB7jWOlevyPMHNhVEykNRYeqwK1ezvU-EtooEyGMj5ykhSl4Al4maOLc\" alt=\"CELULAR EN LA RM\" title=\"celular con R.M\"\/><\/figure><\/div>\n\n\n\n<p>Las empresas se han ido reestructurando, las causas por las cuales grandes y peque\u00f1as empresas, hoy d\u00eda se reinventan, es porque constantemente hay una gran demanda en la tecnol\u00f3gica. Por esta raz\u00f3n han adoptado nuevas herramientas en la exposici\u00f3n de sus productos, a esto se le suma que la realidad aumentada lleva consigo grandes beneficios por sus caracter\u00edsticas tan completas y din\u00e1micas.<\/p>\n\n\n\n<p>La realidad aumentada, que estaba inicialmente pensada para otras \u00e1reas de conocimiento, ha ido ganando terreno en el marketing y la publicidad.<\/p>\n\n\n\n<p>Debido a que estamos en una era tecnol\u00f3gica en la que d\u00eda a d\u00eda se viven mas experiencias por medio de la virtualidad, cuando antes intelectualizamos&nbsp; mas en persona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/niixer.com\/2020\/09\/07\/la-realidad-aumentada-en-el-marketing-un-nuevo-horizonte\/\">Marketing digital y AR<\/a><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xu92e-WB1fPICdRdIywLH_t96rXxNt6elvQWVbXAn6t8zvOw70rsVo9-EFpoZnnIAucvGuobVMQPjCyXsyrUlevvPCrKkPxkY3AhS-ZQT6tSrD2abdji50gQ0hJZ3CRKLTcN3Czn\" alt=\"un modelado en 3D desde un ceular\" title=\"Lego\"\/><\/figure><\/div>\n\n\n\n<p>Esta nueva t\u00e9cnica aplicada al marketing no solo sirve para llamar la atenci\u00f3n del consumidor, sino que tambi\u00e9n aporta contenido personalizado, de valor y con una mayor creatividad.&nbsp; Los clientes se sienten m\u00e1s a gusto con lo que les interesa en tiendas virtuales Las grandes marcas ya est\u00e1n utilizando esta tecnolog\u00eda para algunas de sus campa\u00f1as.<\/p>\n\n\n\n<p>Autor:&nbsp;Diego Andres Pe\u00f1a Currea<\/p>\n\n\n\n<p>Editor: Carlos Pinz\u00f3n<\/p>\n\n\n\n<p>C\u00f3digo:UCRV-3<\/p>\n\n\n\n<p>Universidad: Universidad Central<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fuentes:<\/strong><\/h3>\n\n\n\n<p>MD. (2019). Marketing digital.10 campa\u00f1as de recorridos virtuales. https:\/\/www.mdmarketingdigital.com\/blog\/10-campanas-con-realidad-aumentada\/<\/p>\n\n\n\n<p>BUBOT. (2015).&nbsp; <a href=\"https:\/\/www.pinterest.es\/itusers\/itusers-today\/\">especialistas<\/a> en marketing digital.&nbsp; La nueva realidad del marketing digital. https:\/\/bubot.es\/realidad-aumentada-nueva-realidad-marketing-digital\/<\/p>\n\n\n\n<p>Bubot. (2015). <em>Realidad aumentada marketing digital<\/em> [Fotograf\u00eda]. Especialistas en MD.\u00a0 <a href=\"https:\/\/bubot.es\/realidad-aumentada-nueva-realidad-marketing-digital\/\">https:\/\/bubot.es\/realidad-aumentada-nueva-realidad-marketing-digital\/<\/a><\/p>\n\n\n\n<p>MD.(2019). R.Aportada,[Fotograf\u00eda]. realvison360.&nbsp; https:\/\/calendar.google.com\/calendar\/u\/0\/r\/day\/2020\/9\/1?tab=mc&amp;pli=1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A\u00f1os atr\u00e1s los productos se observaban cuando frecuentamos las tiendas f\u00edsicas, ahora con todas las invenciones tecnol\u00f3gicas, AR, tenemos una gran ventaja, ya no tenemos que salir de casa para tener una idea m\u00e1s detallada de productos como: vestuario, celulares, muebles. La realidad aumentada es una t\u00e9cnica que consisteSeguir Leyendo<\/p>\n","protected":false},"author":58,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[30],"tags":[501,502,275,278,228],"class_list":["post-1340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niixer","tag-ar","tag-digital","tag-marketing","tag-publicidad","tag-tecnologia-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(AR) Realidad aumentada en el marketing &#8211; Portal de noticias de tecnolog\u00eda, Realidad Virtual, Aumentada y Mixta, Videojuegos<\/title>\n<meta name=\"description\" content=\"Realidad aumentada(AR) es una t\u00e9cnica que consiste en la relaci\u00f3n del 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